BOOK WHO MOVED MY CHEESE? 2004 DAY-TO-DAY CALENDAR

Who Moved My Cheese? 2004 Day-To-Day Calendar

by Spencer Johnson

Editorial Reviews

Product Description
Things change. The economy. Priorities. Relationships. Jobs. Health. Change affects everyone, and Who Moved My Cheese? shows readers how to deal with change and win. The phenomenal best-seller has been translated into thirty-four languages and has topped the New York Times, Business Week, USA Today, and Wall Street Journal best-seller lists. More than twelve million copies have been sold worldwide as readers use the book's simple yet sage advice on how to adapt and succeed in changing times. Following in the book's footsteps, the Who Moved My Cheese? calendars have also been best-sellers. Last year's calendar sold nearly 100,000 copies. The 2004 edition is poised to follow suit. Each page offers a thought-provoking slice of the story, an inspirational quotation from a well-known business expert, author, sports figure, or other notable as well as Dr. Johnson's insightful commentary on those quotations, or a reflective question readers can use to evaluated how well they are dealing with change. This calendar offers readers an A-Mazing way to face challenges and win.

Amazon.com Review
Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives. Who Moved My Cheese? is a parable that takes place in a maze. Four beings live in that maze: Sniff and Scurry are mice--nonanalytical and nonjudgmental, they just want cheese and are willing to do whatever it takes to get it. Hem and Haw are "littlepeople," mouse-size humans who have an entirely different relationship with cheese. It's not just sustenance to them; it's their self-image. Their lives and belief systems are built around the cheese they've found. Most of us reading the story will see the cheese as something related to our livelihoods--our jobs, our career paths, the industries we work in--although it can stand for anything, from health to relationships. The point of the story is that we have to be alert to changes in the cheese, and be prepared to go running off in search of new sources of cheese when the cheese we have runs out.

Dr. Johnson, coauthor of The One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations--anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there's no single way to deal with change, the consequence of pretending change won't happen is always the same: The cheese runs out. --Lou Schuler